This Privacy Policy describes how Afina ("we", "us", "our") collects, uses, and protects information from users of our marketing analytics automation platform available at afina.ai (the "Service").
Last updated: January 15, 2025
1. Information We Collect
We collect the following categories of information:
1.1. Account Data
- Name
- Email address
- Company name
- Payment information (processed through secure payment providers)
1.2. Integration Data
When you connect external services (Google Ads, Facebook Ads, Yandex.Direct, CRM systems, and others), we access only the data necessary to provide the Service. We act as a data processor and do not use your marketing data for our own purposes.
1.3. Technical Data
- IP address and location data
- Browser and device type
- Service usage data
- Cookies and similar technologies
2. How We Use Your Information
We use collected information to:
- Provide and maintain the Service
- Process payments and manage subscriptions
- Integrate with external platforms at your request
- Improve and personalize the Service
- Communicate with you about support and updates
- Comply with legal requirements
3. Marketing Data Processing
Important: Data you upload or sync through our Service (advertising campaign data, metrics, statistics) remains your property. We:
- Do not sell or share your marketing data with third parties
- Do not use it for our own marketing or analytics purposes
- Store data in encrypted form
- Delete data upon your request or account closure
4. Data Sharing
We may share information with:
- Service providers: hosting providers, payment processors, support services — only to the extent necessary to provide the Service
- Integrated platforms: when connecting external services (Google, Facebook, etc.), data is transferred according to their privacy policies
- Legal requirements: when required by law or government authorities
5. Data Security
We implement the following security measures:
- Encryption of data in transit (TLS/SSL) and at rest
- Regular backups
- Restricted employee access to user data
- Security monitoring and protection against unauthorized access
6. Data Retention
We retain account data for the duration of your subscription and 90 days after termination. Marketing data is deleted within 30 days of account closure unless you request an export.
7. Your Rights
You have the right to:
- Access your data and request a copy
- Correct inaccurate data
- Delete your data
- Export data in a machine-readable format
- Withdraw consent for data processing
- Opt out of marketing communications
To exercise your rights, contact us at support@afina.ai.
8. Cookies
We use cookies for:
- Service functionality (essential cookies)
- Usage analytics (analytical cookies)
- Interface personalization (functional cookies)
You can manage cookie settings in your browser.
9. Changes to This Policy
We may update this Policy. We will notify you of material changes via email or through the Service interface at least 30 days before they take effect.
10. Contact Us
For privacy and data protection inquiries:
Email: support@afina.ai